Have you tried Claude Cowork yet? (I admittedly haven’t but I have been using Opencode, which is very similar.)
Claude Cowork and tools like it are AI agents. You talk to them like a teammate. You ask questions in normal language, and they do the work for you. They can read, research, compare, summarize, and even build things.
For example, you might ask:
💬 “Research Claude Cowork and comparable AI agents, perform a comparative analysis, and deliver a written report along with a PowerPoint summarizing the findings and recommendation.”
When you ask, the agent doesn’t just answer like a normal AI chat. It:
- Breaks the question into sub-questions
- Visits dozens of relevant websites and docs
- Extracts pricing, features, limitations, and positioning
- Compares tradeoffs
- Synthesizes a recommendation
- Generates a report
And it does all of that without you opening a single tab.
If AI agents are the future (the are!) for things like web research, websites need to fundamentally change how they’re built.
The old model:
User → Search Engine → Homepage → Navigation → Content → ↺
The new model:
User → AI Agent → 47 websites simultaneously → Synthesized answer
When someone asks Claude Cowork to research vendors, compare products, or solve a problem, these agents hit your site in seconds, extract what they need, and leave. They’re not filling out forms or exploring your brand story. They’re hunting for specific answers to specific questions.
Which means your website needs to become an answer engine.
Three recommendations:
1️⃣ Structured data everywhere
If it’s not well-formed, agents might miss it. Product specs, pricing, FAQs. Make it machine-readable.
2️⃣ Direct answers, no fluff
That 500-word intro before the answer? Agents will skip your site entirely and find someone who gets to the point.
3️⃣ Answers to all questions
For SEO, you wanted a small number of converting pages. For AEO, you want clear answers to everything buyers might ask.
You’re no longer just optimizing for just Google. You should be optimizing for AI chatbots first (and, if you are successful, for the human who shows up after).
