We’ve started seeing Amazon AI bots hitting websites tracked by aeo.press more frequently, so we’ve added full support to identify and categorize them.
Amazon’s bot ecosystem mirrors what we see from OpenAI and others:
- Amazonbot → AI training
- Amzn-SearchBot → AI-powered search
- Amzn-User → User-driven AI actions
The vast majority of Amazon AI traffic is focused on training, with relatively little activity tied to search or direct user interactions.
These bots help power Amazon’s AI stack, including:
- Amazon Q: Business-focused AI for workplace knowledge and automation
- Amazon SageMaker: Model training and deployment at massive scale
- Amazon Lex: Conversational AI behind Alexa and chat interfaces
- Alexa & Alexa+: Voice AI increasingly powered by generative models
- Marketplace AI (e.g. Starfish): Improving product data, relevance, and discovery
- AWS AI/ML services: NLP, vision, speech, and translation tools trained on large corpora
Amazon’s LLM share is small for now, but visibility inside their AI ecosystem may be worth far more given their unique AI products.
