AI answer

LLMs like ChatGPT, Claude, and Gemini are stingy

Your customers increasingly expect to learn about you through an AI chat experience, not a static website.

At the same time, LLMs like ChatGPT, Claude, and Gemini are getting stingier with referral traffic.

They answer questions, often without links, and keep users inside their own interfaces. The data:

  • ClaudeBot will reference your site ~70,000 times before sending a single user back
  • GPTBot (OpenAI) is better, but still references your site ~2,000 times per referral

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So the goal can’t just be “get cited.” Instead, you need to provide a ChatGPT-like experience on your own website. When someone shows up:

  • Can they ask real questions?
  • Do they get clear, trustworthy answers?
  • Does the experience feel as good as the AI tools they already use?

That’s why we’re building aeo.press. You can become the answer engine for your category, serve customers on your website, and still show up wherever they ask in places like ChatGPT, Claude, and Gemini.

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