LLMs assemble local answers from consistent entity data plus clear, localized pages. Publish service hubs with answer‑first sections, keep NAP (Name, Address, and Phone number) consistent, and maintain an up‑to‑date Google Business Profile to boost inclusion and trust.
Build the local entity foundation
- Consistent NAP across site and major listings
- Complete Google Business Profile (categories, hours, services)
- Location pages with unique details, maps, and contact methods
Ship AI‑friendly local hubs
- Services hub: what you do, for whom, where, and starting prices
- Service‑area/coverage page: zip codes, neighborhoods, response times
- Local FAQs: availability, warranties, emergency fees, insurance accepted
- Proof: reviews, case blurbs, certifications, before/after images (compressed, alt text)
Structure and signals
- Answer‑first snippets on each section; named anchors for common tasks (#emergency-service, #warranty)
- Internal links between city pages, services, and FAQs
- Schema optional; focus on clarity, freshness, and cite‑able chunks
Measure and iterate
- Track AI referrals and bot activity; strengthen pages that attract AI traffic
- Refresh seasonal info (hours, coverage, promos)
FAQs
- Do I need separate pages per city? If intent differs (pricing, SLA, proof), yes; otherwise consolidate with robust anchors.
- Will reviews help with AI? Aggregated proof improves trust; quote representative reviews and link to primary sources.
- Can I rank without GBP? Possible for some queries, but GBP boosts discovery and trust for local intent.